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4. Lawful Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

Contract

We process your personal data when it is necessary to fulfil a contract with you, including delivering purchased products, providing consulting services and managing payments.

Consent

Where you have actively opted in, we may use your email address and contact details to send newsletters, updates, insights and promotional communications about Sarah Wearn Consulting products and services. You may withdraw your consent at any time by clicking the unsubscribe link or contacting us.

Legitimate Interest

We may process limited personal data where it is reasonably necessary to operate and improve our business. This includes analysing website performance, understanding how visitors use our site, improving user experience and developing our services.

This processing helps us maintain the quality, security and effectiveness of our website and offerings. We ensure that such processing does not override your rights or freedoms.

Legal Obligation

We may process and retain personal data where necessary to comply with UK legal and regulatory obligations. This includes maintaining financial records, complying with tax laws, preventing fraud and responding to lawful requests from regulatory authorities.

5. How We Use Your Data

We use your data to:

• Deliver digital products and services

• Provide consulting and coaching

• Process payments

• Respond to enquiries

• Send marketing communications (where consent has been given)

• Improve website functionality

• Comply with legal obligations

We do not sell your personal data to third parties.

6. Marketing Communications

Where you have provided explicit consent, hello@sarahwearnconsulting.commay contact you using the details you have provided, including:

• Email
• Phone
• WhatsApp
• SMS (where applicable)

• Social Media Channels 

• Postal

Marketing communications may include:

• Newsletters and insights
• Updates about products, services and programmes
• Invitations to events, workshops or consultations
• Promotional offers
• Educational resources and content

We will only send marketing communications where you have actively opted in or where permitted by applicable law.

You may withdraw your consent at any time by:

• Clicking the unsubscribe link in marketing emails
• Replying “STOP” to SMS (if applicable)
• Contacting us directly at hello@sarahwearnconsulting.com

Withdrawing consent will not affect the processing of data prior to withdrawal.

Use of Client Content & Marketing Rights

Unless otherwise agreed in writing, Sarah Wearn Consulting reserves the right to use anonymised or non-confidential materials, results, feedback, testimonials, screenshots, deliverables or examples created during the provision of services for:

• Marketing purposes
• Educational purposes
• Case studies
• Website and social media content
• Programme teaching materials

Personal identifying details will not be used without explicit consent.

Exclusivity & Licensing

All materials, frameworks, content and intellectual property created by hello@sarahwearnconsulting.com remain the property of Sarah Wearn Consulting unless otherwise agreed in writing.

Clients are granted a non-exclusive, non-transferable licence to use materials for their own internal business purposes only.

If a client requires:

• Exclusive rights
• Time-bound exclusivity
• Restricted marketing usage
• Non-disclosure beyond standard confidentiality

A separate written agreement must be entered into, and an additional licensing or exclusivity fee may apply.

Exclusivity is not implied and must be formally agreed in writing.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to ensure the site functions properly, understand how visitors use the website and improve our marketing and services.

Cookies are small data files stored on your device when you visit a website.

Types of Cookies We Use

Essential Cookies
Required for the website to function properly. These cannot be disabled.

Analytics Cookies
We use tools such as Google Analytics to collect anonymised information about how visitors interact with our website, including pages visited, time spent on pages and referral sources. This helps us improve website performance and user experience.

Advertising & Retargeting Cookies
We may use tracking technologies such as the Meta (Facebook) Pixel to measure advertising effectiveness and deliver relevant advertisements to users who have visited our website.

Email Tracking Technologies
Marketing emails may contain tracking pixels to understand open rates and engagement, helping us refine communication and content.

Your Choices

When you first visit our website, you will be presented with a cookie consent banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences

You can also adjust cookie settings in your browser at any time. Please note that disabling certain cookies may affect website functionality.

8. Data Sharing

We may share your data with trusted third-party processors, including:

• Payment processors (e.g. Stripe, PayPal)

• Email marketing platforms

• Website hosting providers

• Booking platforms

• Analytics providers

All third parties are required to process your data securely and in accordance with UK GDPR.

Third-Party Processing

Some cookie data may be processed by third-party providers such as Google and Meta. These providers may process data outside the UK under appropriate safeguards.

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